Zinio Delivers BusinessWeek Digital Edition with Rich Media Ads
New Issues Feature Interactive Ads for Jeep Brands
Brisbane, CA (October 22, 2003) - Zinio, LLC, worldwide
leader in digital magazine production, distribution and circulation, and
BusinessWeek magazine will deliver rich media advertisements for Jeep®
brand, enhancing readers' interactivity with the digital edition of the
magazine through video and Flash animation.
The Nov. 3 and Nov. 17 digital editions of BusinessWeek will include ads
for the 2004 Jeep Wrangler, Liberty, and Grand Cherokee. Built by Organic,
Inc., the interactive agency of record for Chrysler Group, the ads show
Jeep vehicles enduring a series of off-road tests to earn the new Jeep
Trail Rated badge. Consumers are invited to watch each of the five tests
and to visit Jeep.com to learn more about the new Jeep Trail Rated campaign.
"We are witnessing the next generation in advertising with the inclusion
of interactive ads in digital magazines," said Mike Edelhart, President
and Chief Executive Officer, Zinio, LLC "Consumer feedback shows
readers of digital magazines are highly-engaged with the content and enjoy
the convenience and direct access to additional information made available
by the addition of URL links and rich media. --more- Zinio's BusinessWeek
Digital, Jeep Interactive Ads P. 2
Our research shows 83% of digital magazine readers click on URL links
in editorial and 60% in ads. Of those surveyed, 73% specifically requested
That BusinessWeek and Jeep realize the value of interactive advertising
in digital editions of the magazine speaks volumes for the growth of this
space and we are excited to provide a rich palette of interactivity for
"By incorporating rich media ads in BusinessWeek's digital edition, we're
able to leverage a new platform to provide our readers a fully interactive
experience," said Kenneth Eng, Senior Marketing Manager, BusinessWeek.
"And the creative opportunity for advertisers is unlimited. Ads can now
be customized to engage readers in new ways with their favorite products
"Through rich media ads in digital editions of magazines, we're reaching
Jeep customers with instant information in a creative new way," said Jeff
Bell, Vice President, Jeep, DaimlerChrysler. "We can measure our successes
and serve our customers even more with a link to Jeep.com."
Since March 2002, Zinio has delivered 10 million digital magazines, such
as BusinessWeek, MotorTrend, PC Magazine and Technology Review to one
million customers in 200 countries. Zinio offers nearly 100 titles from
30 leading publishers. Major partners include McGraw-Hill, Primedia, Time,
Inc., Technology Review Inc., Ziff-Davis, Reed Business Information and
BusinessWeek (www.BusinessWeek.com) is the world's best-selling business magazine, with a worldwide circulation of nearly 1.2 million and 5.7 million readers worldwide each week. It is published weekly by The McGraw-Hill Companies in New York, and is distributed in 141 countries. The BusinessWeek global franchise includes BusinessWeek magazine, BusinessWeek Online, BusinessWeek Television and BusinessWeek Events.
Since their inception in 1941, Jeep® vehicles have been one of the most trusted and best-selling 4x4s in the world. With its award-winning line-up the Jeep brand continues to deliver on its promise to provide rugged, versatile vehicles with authentic 4x4 capabilities. The Jeep brand means more than just highly capable vehicles - it represents a lifestyle, offering truly unequalled opportunities to explore the vehicles' abilities and share experiences. From the icon of the Jeep brand, Jeep Wrangler, to the flagship Grand Cherokee, to its newest addition the Jeep Liberty, the Jeep brand offers a diverse product portfolio that meets consumers' demands.
For more information on the Jeep brand visit www.jeep.com.
About Organic, Inc.
Organic, Inc. is a leading web development and marketing services firm that helps clients build high value relationships with their customers by creating exceptional online experiences. With offices in San Francisco, Detroit, Toronto, and New York, Organic provides a broad range of innovative branding, strategy, creative, and technology services for Global 1000 clients including Chrysler Group, Reebok, Sprint, Washington Mutual, Tommy Hilfiger, Intuit, and CIBC. Established in 1993, Organic is a subsidiary of Omnicom Group (NYSE:OMC), a Fortune 500 global marketing and communications company. For more information, please visit www.organic.com.