Zinio Selected by Barnes & Noble.com to Provide its New Book Previewer Feature
World's Largest Bookseller Chooses Zinio to Power 'See Inside' Book Preview
San Francisco, CA (October 15, 2007) - Zinio, LLC, the leading digital
publishing and distribution platform for magazines and books, has partnered
with Barnes & Noble.com (http://www.bn.com), the e-commerce subsidiary of
Barnes & Noble, Inc. (NYSE: BKS), to launch their new "See Inside" digital
book preview feature. "See Inside" is delivered through Zinio's digital
reader technology and is now available for thousands of book titles on the
"Barnes & Noble.com saw the need for a high quality book preview
experience that was more than a scanned version of the book," said Rich
Maggiotto, chief executive officer of Zinio. "Partnering with such a
well-known and respected bookseller validates the incredible value Zinio
brings to partners and the publishing community at large."
Zinio's digital reader captures the fundamental nature of how books are
browsed and allows consumers to view books online the same way they would
in a retail environment. Features like dual page viewing, search, high
quality page resolution, and natural page-turning capabilities, provides
the Barnes & Noble.com customer a full retail experience in one session.
"Zinio is widely recognized as the pioneer of digital magazines and
books and has been a great partner through this effort. We look forward to
working with them to help us scale the 'See Inside' feature," said Marie
Toulantis, chief executive officer of Barnes & Noble.com. "We selected
Zinio's technology because its flexibility allows us to preserve the look
and experience of reading a book, while increasing customer interactivity."
About Barnes & Noble.com
Barnes & Noble.com is a wholly owned subsidiary of Barnes & Noble,
Inc., a publicly traded company listed on the NYSE under the symbol "BKS."
Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller and a
Fortune 500 company, operates 792 bookstores in 50 states. For the fourth
year in a row, the company is the nation's top bookseller brand, as
determined by a brand's overall strength based on its combination of
familiarity, quality and purchase intent, according to the EquiTrend(R)
Brand Study by Harris Interactive(R). Barnes & Noble conducts its online
business through Barnes & Noble.com (http://www.bn.com), one of the Web's
largest e-commerce sites.
General information on Barnes & Noble, Inc. can be obtained via the
Internet by visiting the company's corporate Web site: