Hollywood Records Partners With Zinio to Release New Albums With CDVU+ Technology
San Francisco, CA (October 30, 2007) - Zinio LLC, the leading digital
publishing and distribution platform for magazines and books, has partnered
again with Disney's Hollywood Records to provide the new CDVU+ (pronounced
"CD view plus") technology on its latest album release. CDVU+ replaces the
traditional CD booklet/jewel case, while still offering an unprecedented
amount of content.
With CDVU+ fans will be offered an easy-to-navigate digital magazine
format that includes:
- A rich-media magazine offering exclusive content that is printable and
can be downloaded and then accessed both on and offline.
- Song lyrics, different video segments with the band, behind the scenes
- Printable photos of the band.
- Customizable autographed poster creator where fans can upload their
own image into different band scenarios.
- Special hidden links to exclusive content only available via CDVU+.
- CDVU+ is eco-friendly: 100% recycled material (35% post-consumer).
"We're making the CD exciting again and based on the success of the
last Jonas Brothers album containing CDVU+ technology, we will continue to
provide fans a closer interaction with their favorite bands," said Ken
Bunt, senior vice president of marketing, Hollywood Records. "Customer
feedback was fantastic and we're excited to expand the CDVU+ format to more
titles in 2008."
A recent survey was conducted by Hollywood Records of approximately
40,000 CDVU+ album customers. When asked to rate the experience on a scale
from one to ten, 95 percent of respondents gave it a seven or higher, with
65 percent rating it a ten. When asked if they would like to see more
titles in CDVU+, 95 percent of respondents stated a resounding, "yes."
"Audiences are becoming increasingly connected and accustomed to
digital and interactive lifestyles," said Rich Maggiotto, CEO, Zinio.
"Hollywood Records is taking the CD to the next level with CDVU+ technology
and offering the best of both online and offline to its customers. Zinio is
thrilled to help provide a product tailored specifically to this growing
In 2008, Hollywood Records plans to expand the CDVU+ technology to
additional titles. To continue providing fans the most exciting and
interactive music experience, new albums with CDVU+ will include Disney
Music Group's Atreyu, Hilary Duff, Jesse McCartney, and Vanessa Hudgens.
About Hollywood Records
The Disney Music Group encompasses all of the Walt Disney Studio's
recorded music and music publishing operations, including Hollywood
Records, Walt Disney Records, Lyric Street Records and Walt Disney Music
About Jonas Brothers
Jonas Brothers' self-titled CD was the first to be released in the
CDVU+ format. The album debuted at #5 on Billboard's Top 200 chart in
August, while the first commercial single "S.O.S." shot straight to #1 on
i-Tunes. The Bonus Jonas Deluxe Edition is set for release October 30, and
features two new songs, including an exclusive duet with Hannah Montana, a
full concert performance, music videos and new photos. Jonas Brothers
recently kicked off their sold out tour as special guests of "Hannah
Montana/Miley Cyrus Best of Both Worlds" tour. Jonas Brothers toured the US
all summer long to sold out crowds, and recently broke attendance records
at the Texas State Fair, reining in epic crowds the fair hasn't seen since
Garth Brooks, and drew comparisons to Elvis and The Beatles by the local