Zinio Announces Launch of Global Newsstand and an International Marketing Partnership
Partnership with Acceso, a company participated by Havas Media, will further extend Zinio’s reach
in Europe and Latin America.
San Francisco, CA (February 25, 2008) - Zinio, LLC,
the leading online publishing, distribution and retail services company,
announced two pivotal initiatives today; the launch of an online Global Newsstand;
and a partnership spanning Europe and Latin America with Acceso Group,
a company part-owned by both Havas Media - the media division of Havas,
one of the largest communication and advertising groups worldwide - and ISP.
Zinio’s new global initiative provides publishers increased reach and introduces
more variety for consumers with an expanded selection of magazine titles and a choice
between online or offline reading capabilities.
“As more consumers adopt digital lifestyles and traditional print publishers look
to the Web for solutions, Zinio continues to provide the most choice, ease of use and added
convenience,” said Rich Maggiotto, Zinio’s CEO. “With Zinio’s Global Newsstand,
publishers can offer consumers popular domestic and international publications in one convenient location,
while still providing the highest-fidelity, digital reading experience. Consumers will be able to select
and navigate by country or language, and have the ability to make purchases with the currency of their choice.”
“The Zinio Global Newsstand is ‘long tail’; at its most powerful. In a marketplace where access
is traditionally defined by geographic scale of demand, Zinio enables mass and niche interest communities worldwide
to connect with specific magazine content regardless of local market demand viability,” said Joan Solã,
Acceso Group’s CEO.
Zinio Global Newsstand - The first of its kind, Zinio’s Global Newsstand offers
magazine publishers the ability to easily circulate their publications worldwide, a task previously limited
by constraints of print costs, distribution and inventory. Today, more than 850 digital consumer magazine titles actively
sell and deploy their content online in multiple languages, across more than 200 countries, using Zinio’s platform.
Zinio aims to expand that number to more than 2,000 top-tier titles within the year by collaborating with Havas Media global network.
Publishers who join will also have access to a new resource center that includes the ability to work closely
with Zinio’s Publisher Growth Services Group (PGS Group) to create tailored marketing programs, as an extension
to their own resources. The PGS Group helps publishers build stronger recognition for their titles and brand while
increasing a variety of circulation and advertising revenue streams.
Zinio Global Partnership - Zinio expects to further expand its organically developed international
footprint across countries in Europe and Latin America by partnering with Acceso Group and collectively with Havas Media.
For the publishing and advertising industries, this media collaboration offers new digital opportunities for global export
“We believe that Zinio’s superior technology and online marketing services for publishers will drastically
increase the appeal and usage of digital publications. We want to be ahead of this process and be able to fully exploit
for our clients the possibilities of this promising interactive channel,” said Alfonso Rodes, CEO of Havas Media.
“This is a climactic time for the publishing industry,” said Maggiotto, “With the depth and breadth of
Havas Media’s global communications experience, and the high-fidelity digital reading experience Zinio offers,
we are creating a new chapter in history by offering publishers and consumers an international extension that localizes
their reading experience, while preserving the integrity of the magazine brand for consumers and advertisers.”
About Acceso Group
Acceso Group is a company participated by Havas Media and ISP. Headquartered in Barcelona, Spain, ACCESO provides
Media Content Intelligence services and Communications Management Solutions to leading international companies like
Vodafone, Repsol, Nike, Coca-Cola, Telefõnica, Nabisco, Volkswagen Group, Wrigley, Sol-Meliã and BBVA.
About Havas Media
Havas Media is the global media network of Havas.
Havas Media represents one of the world’s fastest growing media networks, its agencies have grown from 10 markets
in 1999 to over 100 markets in 2008.
Havas Media services its clients through a portfolio of specialist global networks and agencies. This group is organised
to maximise local market dynamics whilst leveraging the extensive global insight and strategic support within Havas Media.
The range of companies within Havas Media include: MPG (Havas Media’s global media network), Arena (Havas Media’s
network for tailor-made communication services), Havas Digital (Havas Media’s global interactive network),
Havas Sports (Havas Media’s global sports communication network) and B6 Integrated Entertainment
(Havas Media’s branded entertainment network).
ISP is a holding company with interests in different communication companies present in Europe and Latin America.
ISP belongs to the Rodes family.